Search Engine Optimization (SEO) is a vital strategy for enhancing a website’s visibility and attracting organic traffic from search engines. By optimizing various elements of a website, including its content, structure, and metadata, businesses can improve their chances of ranking higher in search results. This involves thorough keyword research to identify relevant terms that potential customers are searching for and integrating those keywords naturally into website copy, titles, and descriptions. Additionally, optimizing on-page elements such as header tags, image alt text, and internal links, while ensuring a mobile-friendly design and fast loading speeds, significantly enhances user experience.